One of the world's top three religious events,the Dajia Mazu Pilgrimage is the grandest annual spiritual occasion in Taiwan. Walking for hours at times, tens of thousands of believers embark on a nine-day, eight-night pilgrimage. As pilgrims traverse rural towns and fields, road safety becomes the most crucial traffic issue.

Here at HINO, Taiwan's leading commercial vehicle brand, road safety is highly important to us.

We creatively modified the gear most commonly used by Dajia Mazu pilgrims.

In your impression, what do large commercial vehicles usually carry? Goods, people using them to make a living, and supporting the economy of various industries. But who’s to say large commercial vehicles only have to do with business? In Taiwan, people are bringing welfare to the public with HINO !

Audi 2023 Halloween Social campaign post, Wear your mask,

face to: Q8 e-tron, Q8, Q7, Q3. Happy Halloween TRICK or TREAT !

Audi RS Q8 editorial photography creative.

An invitation for the capturers who are searching for their views.

OPPO X MAGNUM photo creation competition launch video.

OPPO Reno X MAGNUM brand video.

SUNING Double 11 campaign video.

Here we demonstrated how the WeChat platform gives everyone the power to be more creative. Not just in one domain, but in art, music, acting, and everyday life. I love the purpose behind it – the idea of unlocking China’s creative spirit. When everyone think we’re about copying or reproducing, we create in the moment with WeChat.

CCTV Chinese New Year campaign, bridging Chinese tradition and modernity to further establish the Chinese traditional media leader relevancy in digital times.

iQOO smart phone brand video for the South Asia market.

ENVISION X Giorgetto Giugiaro.

New car launch video shown at the Geneva auto show .

At one night of the holiday season in 2021, Huangpu River in Shanghai will be lit for 5km.

We’ll start by launching 555 drones into the air to create the shape of No.5 for 5 minutes with LED lighting above the Bund.

After the lights of drones go off, all the lighting near the water surface will be turned on and literally turn the river into a shimmering, gold flowing pool near the Bund, in resemblance to the color of Chanel No.5.

This magnificent projection on the river will make it look like it’s being filled with Chanel No.5.

Both sides of the city will be ignited with the unmistakeable GOLDEN HUE.

Meanwhile, the walkway by the Bund and Lujiazui will be installed with scent diffusers.

When you walk by these area you will smell the scent of Chanel No.5 in the air.

Behold a multisensory banquet in Paris of the East.

Visual creative and art direction, exhibition design.

XIAO MAN Japanese fusion restaurant branding, art direction, and graphic design.

I have a little camera and I take photos everyday, but I wish I can blink my eyes to take pictures.